Why do some necklaces sell faster than others?????
Words by Jesse Gee Photographs by Ken Francis I'm always asked my crafts men and women why I think some of their work sits in the store for a long time and others fly out before you can say "handmade." First of all I always tell them that each piece has it's owner and is just waiting for them to come by and take them home. Also, materials and composition plays a big part. I enjoy gold-filled rather than vermeil parts and clasps. So does, our in-house designer Jesus Guevera . He found that his pieces take on a richer look and can be combined with 14k and 18k jewelry . Also the length of a necklace can make it more attractive. I find that all my petite and short customers love 16" to 17" lengths. They always say " It's so nice to find a piece of jewelry that fits me properly as soon as I put it on. As, do my tall women who need the opera length of 30", to feel comfortable. I found this new stone called Lodolite for this beautiful multi strand